How My Travel Group Became a Sisterhood of Adventures—Not Just a Business
When I first started my travel company, I thought about logistics, itineraries, and booking platforms—how to make group travel seamless and efficient. But over time, something incredible happened that I never planned: our trips became about much more than sightseeing or checking destinations off a bucket list. We became a family, a community, a sisterhood that transcended the usual travel business mold.
Here’s a look at how the Suitcase Squad grew from a travel business into a bond shared by adventurers, explorers, and kindred spirits.
1. Building Connections Over Companionship
It’s easy to think of group travel as a bunch of people brought together by an itinerary. But we knew we wanted more than just shared plans; we wanted shared experiences. We intentionally created ways for our travelers to get to know one another right from the start. Our first night on every trip is dedicated to a relaxed meet-and-greet, where we dive into stories about our lives, dreams, and travel goals. The ice breaks, and laughter flows—it’s not just a business, it’s a gathering of friends ready to cheer each other on.
2. Embracing Sisterhood as Our Superpower
Traveling isn’t always picture-perfect—it’s real, and sometimes challenging. By embracing that, we fostered a sisterhood based on support, trust, and authenticity. When one of us is nervous about trying something new, someone’s always there to encourage, to help, or even just to listen. Through these journeys, we aren’t just visiting places; we’re learning more about ourselves, together. I’ve watched our members uplift each other in ways I never expected, from sharing sunscreen to sharing dreams.
3. Turning Each Trip Into a Shared Adventure
An itinerary is just a plan, but an adventure? That’s what happens when you have a group of bold, curious, and open-hearted women who thrive on discovery. Every activity, from sunrise hikes to group dinners, is designed to bring us together in ways that celebrate our strengths, encourage our growth, and remind us that the journey is better when shared. Instead of just checking off sights, we make memories together, laughing through the unexpected, and turning even the smallest moments into something memorable.
4. Celebrating Wins, Big and Small
The Suitcase Squad is all about building each other up and creating a space for celebrating who we are, where we’re going, and every little triumph along the way. Whether it's someone facing their fear of heights or trying a new dish for the first time, our Squad cheers them on. We’re not just here to travel—we’re here to champion each other, to remind each other of our strength, courage, and potential.
5. Supporting and Celebrating Beyond the Trip
After each journey, the connections and memories we create don’t fade. In fact, they only grow stronger. Many of our members stay connected long after the trip ends—celebrating birthdays, personal wins, and even planning reunions. To nurture this community, we recently introduced membership tiers and a community events calendar to keep our sisterhood active throughout the year. Members who’ve journeyed with us can choose from VVIP and VIP tiers, gaining exclusive perks like priority booking, birthday gifts, and event access. For those who haven’t yet traveled but are part of the Squad, there’s a Member option that offers them access to our vibrant event calendar.
With this new calendar, we’re offering engaging virtual meet-ups, in-person get-togethers, and an array of events designed to celebrate our members and keep the spirit of adventure alive. Our Squad members can now join sip and paints, themed watch parties, and even a few yacht parties in the summer! This is more than just a travel business—it’s a year-round celebration of our shared love for adventure and the lifelong bonds we’re building together.
From Business to Belonging
Building the Suitcase Squad has been a transformative journey. What started as a business venture turned into something beautifully unexpected—a sisterhood bound by adventure and the love of exploration. For those who want more than just an itinerary, who want friendship, growth, and memories that will last a lifetime, our Squad is here, ready to welcome you with open arms.
So here’s to exploring the world together, one adventure at a time. We’re more than just travelers; we’re sisters, and every journey we take is a testament to the power of connection, courage, and community.
